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biNu and Worldreader Partner to Bring Digital Books to Millions of Mobile Users


Posted by , February 15th, 2012

Sydney, Australia and Barcelona, Spain (PRWEB): biNu, a content rich, social networking platform optimized for mobile feature phones and low-end smartphones, today announced a partnership with Worldreader to deliver digital books to biNu users. The partnership provides a new distribution channel for Worldreader – a social enterprise whose mission is to transform reading in the developing world so that people can transform their lives.

Worldreader makes digital books available to all in the developing world. The organization identifies schools, trains teachers, works with communities and local officials, partners with local and international publishers and other top-tier companies to bring e-books to under-served families in the developing world. By providing access to digital books, Worldreader empowers children and families to rise out of poverty.

“Long-term, technology will help create a real culture of reading in parts of the world where that’s not been possible before,” said Worldreader co-founder Colin McElwee. “Mobile phones are central to technological and educational development in countries in Sub Saharan Africa– especially in rural areas, where there is little to no infrastructure.”

biNu’s patented technology utilizes cloud computing to create a virtual smartphone experience that provides instant discovery, switching and sharing of apps, within a social network and messaging platform. biNu is 10x faster and 10x more efficient on data usage than standard mobile browsers and is an obvious choice for anyone looking to fully utilize their mobile phone – particularly in emerging economies where mobile phones are the primary Internet access device. The beta version of the Worldreader App for biNu is available immediately and gives biNu users instant access to a cloud-based library of digital books from local and international authors.

“Worldreader improves the lives of millions of people in the developing world,” said Gour Lentell, CEO for biNu. “I am pleased we are able to extend their coverage and I hope biNu will play a part in their overall success.”

With this announcement, biNu joins other Worldreader’s other forward-thinking partners like Amazon.com, Penguin Young Readers Group, and USAID.  Said Worldreader CEO David Risher, “Together with the some of world’s best-known organizations, Worldreader and our partners are bringing books to all.”

Worldreader (www.worldreader.org) is a not-for-profit organization whose aim is to put a library of books within reach of every family on the planet, using electronic book technology. Worldreader has established e-reader programs in schools in Ghana and Kenya, and Uganda with plans to expand throughout sub-Saharan Africa.

For a Worldreader press kit, please see http://bit.ly/oBVyZm.

For more information, please contact Susan Moody, Director of Communications
susan@worldreader.org
Spain: 34 639 366 634
U.S.: 1 206 588 6057

 

For more information on biNu, please contact:
mark.shoebridge@binu-inc.com
Australia: +61 2 8438 0104
http://www.binu.com

 biNu nominated for 2012 GSMA Global Mobile Awards Most Innovative App

 


Happy Valentines Day!


Posted by , February 14th, 2012

To show love to our users out there, we gave away an extra 4 bonus free credits to all registered users today! These credits can be used to send messages to loved ones or even transferred to friends as a gift. baby i Need u! :)


biNu Shortlisted for 2012 Global Mobile Award, Most Innovative Mobile App


Posted by , February 7th, 2012

Sydney, Australia, February 7th 2012: (PRWEB) biNu, suppliers of a virtual smartphone app that dramatically improves the usability, performance and social connectivity of mobile phones,today announced they had been shortlisted in the Most Innovative Mobile App category for the GSMA 2012 Global Mobile Awards.

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The Global Mobile Awards are part of the annual GSMA Mobile World Congress.

 

“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”

With the biNu virtual smartphone app, feature phones take on the characteristics of a smartphone, while smartphones run faster on congested networks. By executing in the cloud, biNu is not constrained by the processing capability of a handset and allows feature phones and low end smartphones to run apps normally associated with high-end smartphones – such as social networking, social media and news services. Optimization and compression techniques are deployed giving both feature phone and smartphone users blisteringly fast access to the Internet.

 

“Being nominated for this prestigious award is a real achievement for biNu,” said Gour Lentell, co-founder and CEO at biNu. “Whilst there has been a lot of innovation in high-end smartphone technology, the market for low-cost smartphones and feature phones is huge and continues to grow significantly. Bringing innovation to these users – as biNu does – presents the company with an exciting opportunity.”

Today there are 5 billion mobile phone users, most of whom do not have high-end smartphones and who use their mobile as their primary internet access device. biNu connects them all to a super-fast, low cost, mobile, optimized social network of communication tools and instant application services.

http://www.prweb.com/releases/2012/2/prweb9164961.htm


Onward and upward!


Posted by , February 4th, 2012

January 2012 – a new year bringing millions of new biNu users and very strong growth in sessions and page views! Monthly page views saw an 11-fold increase over the year, from 29m to 341m. Monthly user sessions grew from 1.3m a year ago to 15.7m, and unique monthly users rocketed from 370k last year to 3.1m in January. As we add new products and improve existing ones we expect growth in all metrics to continue apace. Check out our usage stats page for more details.


Facebook Messenger (Chat) now on biNu


Posted by , February 4th, 2012

Facebook MessengerFacebook Messenger

With the popularity of instant messaging exploding across the mobile world, especially in emerging markets, we are pleased to be able to offer unlimited access to Facebook Messenger on our platform. The Messaging interface can be accessed via the main Facebook app or directly from the biNu home screen. We intend to add other messaging networks such as Google Talk and a new biNu Messaging service as soon as possible.

Visit m.binu.com on your mobile now to download biNu and try our Facebook Messenger, Twitter and many other apps for yourself.