The biNu team were very excited to see recent coverage of biNu by the BBC. In his article, BBC reporter Clark Boyd reminds us that despite all the glitz and glamour of smartphones, feature phones remain the workhorse for the majority of mobile users and that a very healthy after-market exists for companies that improve the performance and usability of feature phones and low-end smartphones. In their recent study VisionMobile quantified this market stating that there is “over 50% smartphone penetration in developed markets, but less than 20% in emerging markets.”

biNu started out life as an app to improve the performance and usability of web-browsing on mobile phones, but driven by the needs of our users, biNu has morphed into an entire suite of cloud-based apps that include reference, search, translation, ebooks and email. No wonder our users say we make their dumbphones, smart! Just as it is in developed economies, social networking has also become a big deal in emerging economies and our Facebook and Twitter connectivity apps are very popular. However, biNu is taking another big step here by also providing fully integrated and seamless social networking capabilities within biNu itself. So if you want to tell your friends about a good book you read on Worldreader Books, get into a conversation on a sporting event or just express an opinion on anything via biNu beats, you can do so on the go, wherever you are, whenever you like and all without the need for an expensive smartphone or laptop computer.

Original BBC article:
http://www.bbc.com/future/story/20120405-turning-dumbphones-to-smartphones

Link to VisionMobile study:
It’s still a feature phone world