Leading global mobile body awards biNu the 2012 Meffy for Innovation for Growth Markets

London, UK: Australia’s biNu, the mobile app platform that brings iPhone-like experiences to low-end smartphones and feature phones, has won the prestigious 2012 Meffys Innovation for Growth Markets Award.

This recognition from the Mobile Entertainment Forum, a peak global trade body for the mobile industry, highlights biNu’s growth and leadership bringing content-driven social experiences to the billions of people in the world without high-end smartphones.

Other 2012 Meffy winners include Barclays, Financial Times, Electronic Arts and Citibank, as well as emerging brands Yala and Moraba.

Rimma Perelmuter MEF Executive Director: “Well done to biNu for winning the 2012 Meffys Innovation for Growth Markets Award.  The service, combining a cloud based virtual smartphone app and a content rich social networking platform, opening up content and social media functionality to feature phone users; essential for driving mobile content adoption in growth markets like Africa.”

biNu co-founder and CEO, Gour Lentell: “Global recognition is always welcome and exciting. It is great recognition for a company that has been in the market for only 18 months and already has over 4-million active users and one of the most active mobile social networks on the planet.”

biNu’s cloud based technology platform powers the data-lite app, providing fast and affordable access to apps and popular internet services that can be used immediately. Users can instantly switch between services, change to local languages and translate almost anything on the fly, including messages, books and news articles, without having to download and install separate apps.

In addition to using biNu to access favorite apps such as Facebook, Google, Twitter, YouTube and more than 100 other services such as books, health information, news, sports and weather, biNu users are also interacting with each other via social features including messaging, sharing and social profiles, making it a content-rich mobile social community.