About Us

Origin of biNu Name

Typing long names on a standard mobile phone keypad is a pain. So we wanted a short name, no more than four characters, that could work in multiple languages and cultures. It didn’t have to mean anything in particular.

Realizing that most mobile phones have numeric keypads and that numbers are a universal language, we figured looking at an easy to remember numeric sequence to derive a word might be an interesting approach.

We couldn’t use the number “1″ key as usually it does not have any letters associated with it.

Besides “1-2-3-4″, the next most obvious and easy to remember numeric sequence is “2-4-6-8″. Looking at the letters typically associated with these keys on a standard phone keypad, we came up with “b-i-n-u”.

The Wikipedia entry for binu provides a few meanings and uses of the word. It’s a common boys name in Kerala state in India with the meaning “happy man”, has been used as a given name in China for centuries and is a short form of the Hebrew, Aramiac and Syriac name “Binyamin”, from which the Latin name Benjamin is derived. It means “wine” in Sardinian and is a place in Langa Langa Lagoon in the Solomon Islands. It can be pronounced as “be in you” or “be new” and could be an acronym for “Baby I Need You”.

And now “biNu” is also a mobile internet application to get super fast and easy to use internet services on mobile phones and wireless devices.